Upping the Retail Game

What will agricultural retailers look like in the near future? We know they’re going to have to be a lot more efficient to remain competitive in this rapidly changing marketplace.


Retailers rely on an army of agronomists, consultants, and crop specialists to provide essential advice to customers about how to make the most of their fields. But each advisor is responsible for thousands of acres and can only visit each location once or twice in the course of a season – if they’re lucky.


So how can they up their game when they’re already feeling overwhelmed?


As we saw in the last installment, artificial intelligence (AI) is the key to helping growers know exactly where they should spend their time to have the greatest effect. For advisors, AI can deliver the same benefits. These advanced systems can present an at-a-glance overview of each customer’s farms, updated with alerts that highlight priorities that require immediate attention.


Armed with better information, retailer’s ace advisors become even better at their job. Their advice will be supercharged by enhanced situational awareness from having a centralized dashboard displaying each customer’s fields, highlighting the areas requiring immediate attention. AI will also evaluate conditions and suggest products based on historical performance and the customer’s individual needs.


These advanced AI tools will cement the retailer’s relationship with the customer by all but guaranteeing great results. At the same time, these superior overviews will allow the most skilled advisors to take on larger portfolios so they can provide superior advice to even more growers without feeling overwhelmed.


Moreover, by providing accurate and timely advice about the precise use of inputs, AI-assisted advisors will bring measurable gains in sustainability by reducing nutrient runoff and eliminating unnecessary use of chemicals. It’s a win for the environment, and for the pocketbook.


This is why we must set our sights high when deploying advanced AI systems. In the future, there’s no doubt they will be used to assist product development, marketing, distribution, and logistics. By improving the supply chain, AI will help ensure the customer experience is problem-free.


With improved advice and better outcomes, retailers deploying these advanced solutions are going to keep customers happy and coming back for more. But the core benefits of enhancing situational awareness for advisors is here today, and smart retailers will be looking to take advantage of this opportunity to up their game.



About Al:

Al is passionate about leveraging data to solve problems. At IntelinAir, that means feeding a growing population, driving efficiency and improving grower profitability. Before IntelinAir, Al co-founded IconApps, Integrien Corporation, and CreationPoint Systems—all with successful exits, and held leadership roles at LowerMyBills and Minebea.

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