Become a Superstar Grower
Part Two: AgMRI

As we saw in our last installment, intelligent augmentation is all about combining what machines are best at doing — processing data — with what we humans do best — making judgment calls. Intelinair’s AgMRI uses intelligent augmentation to boost profits for growers by supercharging their ability to make critical farm decisions.


A lot rests on the farmer’s ability to make the right calls throughout the season, so AgMRI has the farmer’s back with whole farm intelligence.


A simple question like, “Where are the fields that have received the least amount of rain that will need spraying?” should have a simple answer. Growers have enough on their hands fighting nature’s obstacles — weeds, weather, and insects. They shouldn’t have to fight the confusing interface of software they are paying for, wasting time endlessly clicking in a hunt for answers.


AgMRI provides an intuitive interface allowing, for example, fields to be sorted by precipitation amounts so the farmer can grasp the situation and take informed action.


The idea behind AgMRI was to be different from the rest of the crowd. We use artificial intelligence to constantly monitor and review data on each acre, each field, and each plant year-round. With AgMRI’s annotated map, the farmer knows at a glance where crops are healthy, and where there are issues.


The larger the field, the less time a farmer has to scout for problems, and the more need there is for a system that can direct the grower’s attention where it’s needed right now to maximize each field’s performance. AgMRI does that with smart alerts that let the grower take action before problems get out of hand and yields are threatened.


Of course, AgMRI isn’t just about becoming a better grower; it’s also about becoming a better business. AgMRI tracks operational performance every step of the way, with a rolling yield forecast and deep analysis that answers critical questions like, “Is this an opportunity to market my grain?” or “What does the supply/demand of my crops look like?”


AgMRI tracks each customer’s field against the performance of the competition and even allows the farmer to go back and review each decision — and the results — after the harvest. Next year’s decisions will be even smarter.


Better growing and better business decisions are what lead to improved return on investment. That’s how augmented intelligence provides our customers with an advantage against the competition so big you might even call it unfair. And it’s what makes a grower a superstar.



About Al:

Al is passionate about leveraging data to solve problems. At IntelinAir, that means feeding a growing population, driving efficiency and improving grower profitability. Before IntelinAir, Al co-founded IconApps, Integrien Corporation, and CreationPoint Systems—all with successful exits, and held leadership roles at LowerMyBills and Minebea.

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